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"A few articles, from our professional experience in CV writing and working with great people."

Professional CV Writing

Within the articles below you will find CV help, support and advice to support your CV and career journey.

A professional CV writing and CV Writer Service.

Case Study 1 - Writing a CV

Updated - 8th January 2022

How to write a CV, a few of our free CV writing tips and advice.

  1. You have made a start, if you are reading this, you have taken a good step towards improving the impact your CV will have.

  2. Vision, hold a vision and the true purpose of your CV. To progress through the selection process and receive an invite to an interview.

  3. Professional format, looking great, well set out, first impressions last. Your CV is your personal shop window and a chance to show off the best version of you. Evidence suggests, when a CV has a human interface it takes an average of 7 seconds to decide if a candidate should progress to the next phase of selection. Top Tip! use the space on your CV very carefully.

  4. Great impact summary, keeping the reader engaged and interested in your CV.

  5. Results, show off what you have contributed, the results achieved and the impact you have made in a position or situation. Delve into your career history and track out those achievements.

  6. Grammar, make sure your spelling, punctuation and grammar are correct and read well.

  7. Focus on your key marketing points, do not make the mistake of overselling your strengths and missing important detail that recruiters are looking for during the application process.

  8. Contact details, it may be obvious but, make sure your email address and telephone numbers are correct. Always use a professional reading email address.

  9. Tailor, ensure your CV is tailored to the position you are applying for. Marketing a general CV will not have the same result as a CV that is tailored to a specific role.

  10. Pages and words, ranging between 400 and 800 words, no more than two pages.

  11. Font and pitch are important, our preferred font is Calibri and varies in size between 11 and 14. This enables clarity throughout your CV and provides good readability. Choose a clear font that compliments your CV.

  12. Photographs, proceed with caution in this area, people can unknowingly (unconscious bias) make assumptions from a photograph on your CV. There are only a very few specific reasons that you would include a photo on your CV. The general rule is not to include a photograph.

  13. Negativity, avoid using negative language at any stage within your CV.

  14. ATS or Applicant Tracking System, your CV must pass basic algorithm testing. Most businesses will use a form of ATS to select the top % of candidates.

TOP TIP, We only know what we know. Sometimes a CV Template encourages you to record your past CV onto a different form, therefore nothing changes.

Case Study 2 - Job Hunting

Updated - 2nd January 2022

What advice do we have for job hunting?

Time For Reflection

Where are you in your career?

How successful have you been with your applications and the end to end selection or application process?

Be honest with yourself, if you have not been successful at any stage of the selection process you must reflect as to why?

TOP TIP- We meet candidates who have convinced themselves, it is the system and nothing to do with their application, CVinterview technique or skills.

Albert Einstein, a great quote, "doing the same thing over and over again and expecting a different result" it was his definition of madness.

There are 5 Phases to reflect on:-
  1. Type of positions applied for.

  2. Application process.

  3. CV submission.

  4. Pre interview assessments.

  5. Interview and or interviews.

Gap Analysis

Identify the gaps you may have and make time to do something about them.

Work experience, qualifications, CV revamp, coaching and research can all help to plug the gap you have identified.

What is a Gap Analysis? Link Here


A professional LinkedIn profile is a great way to market a new you. Take time to make sure your profile in spot on. A good background, profile picture and content that reflects the best version of you. Make time to ask for references on your profile from people who know your strengths.

LinkedIn account is free to set-up, when laid out well it is a great platform to market you.

Case Study 3 - Chasing a Promotion

Updated - 4th January 2022

Take things seriously.

When you have identified a promotional move it is worth considering a few areas.

  1. Being Honest - During your appraisal or Line Manager Performance Review it can present a great opportunity to explain how keen you are to progress your career. A lot will depend on the relationship you have with your Line Manager and how mature that manager is on developing their people and you.

  2. Role Profile - Track down a copy of the role profile or job description for the position you seek. Have a read through the qualifications, skills and experience required for the role.

  3. Research - Find out as much about the role as you can, company internal sites, speaking to people are just a few methods to understand more about the position.

  4. CV - is your CV up to date and focused to the position you are applying for? Don't leave it until the last minute to create a CV, it will place unnecessary pressure on you. If you are going to seek a professional CV Writer, take the time to engage a reputable Writer and allow time for the work to be undertaken.

  5. Application Process - Clearly understand the application process. Research of and understanding the process is great preparation. Work to understand the timescales you will be working towards.

TOP TIP: If you are chasing a position in your career, do it as if you are training for and running an Olympic race. Good planning, a great CV, interview preparation and research will add value.

Case Study 4 - Personal Development

Understand your personal strengths and areas you could improve.

Updated - 2nd January 2022

We can all be busy people. Making time for your personal development should not be sacrificed as a result of being too busy.

You will find plenty of information on a number of Media Platforms that will help your personal development.

Below are a few of our favourites.

  • The 7 Habits of Highly Effective People, Stephen Covey.

  • The book, Who Moved my Cheese by Dr Spencer Johnson.

  • The book, Good to Great by Jim Collins.

  • Admiral McRaven Leadership YouTube Video.

  • Stephen Covey YouTube Video.

  • The book, Leaders Eat Last by Simon Sinek.

  • The book, How to Win Friends & Influence People by Dale Carnegie.

Case Study 5 - Applicant Tacking Systems

What is ATS Testing?

Updated - 2nd January 2022

Large recruitment websites and businesses may not use a human interface to review the volume of CV's submitted. There can be hundreds of applicants for a particular position.

Businesses have learnt to speed up the short listing process with computer Algorithms to select the top candidates, sometimes called ATS.

It is imperative your CV passes basic ATS pressure testing. If you are not passing through to interview selection, failing ATS could be one reason.

There are too many potential algorithms to detail, the list of metrics is extensive depending on the ATS system used.

A few areas to consider.

  • Format of the CV, is your CV ATS friendly?

  • Complex graphics on the CV.

  • Action verbs.

  • Results driven.

  • Bullet points.

  • Buzzwords and clichés.

  • Are the key skills required for the role missing?

  • Spelling, typo's and grammar.

  • Word count, too few or too many.

  • Missing qualifications.

  • Experience required.

Case Study 6 - CV Assignment

Why involve a professional CV Writer?

Updated - 2nd January 2022

A client (David) engaged Black and White in August 2021 on an assignment to overhaul a CV. The original CV was 4 pages in total and required a significant overhaul. 

A few of the key items removed from the CV:-

  • References.

  • Photograph.

  • Poor action verbs.

  • Data protection aspects.

  • Filler words.

  • Buzzword's and clichés.

  • Scored 7% on the CV writing ATS pressure testing.

  • Around 50% of the words reduced.

  • Inconsistencies.

Added to the CV:-

  • Created a captivating title.

  • A great profile summary.

  • Identified numerous career achievements unrealised.

  • Smart action words.

  • Punchy bullet points.

  • Reformatted the document.

  • Changed the font and pitch.

  • Scored 95% on the final CV writing ATS pressure test.

  • A sparkle of CV Magic across the CV, our magic touch.

The final revision of the CV created was, 2 pages in total with 760 words.

BLACK and WHITE worked with the client through Teams Call's to develop and market a new CV.

Our client has been appointed into a large business, a great new salary.

Case Study 7 - School leavers and Students

Updated - 4th January 2022

Preparing a young adult for leaving school is probably one of the most important phases of parental coaching.

We have a few tips on how to prepare a young adult for leaving school and moving into the hectic life of job seeking.

PLANNING - The date for leaving school is a very simple date to plan towards, we know its coming and when. Plenty of time to talk through and discuss career ambitions years ahead of that date. Experience is built over time, think ahead and use that time wisely.

WHERE ARE YOU GOING? - Understanding a career ambition as early as possible will help to think through relevant education and experience goals an individual needs to achieve.

CV - You can begin a professional and smart CV with a young adult in secondary education years ahead of the final days in school. Time to gain work experience, charity and volunteering days to build a great CV. Understanding the gaps a person has and how to bridge those. It is that competitive time again, how to you push yourself ahead of the thousands of young adults moving into the work environment at the same time.

WORK EXPERIENCE OR VOLUNTARY WORK - This area presents a great opportunity to get ahead of the rest. Work Experience and or Voluntary Work is a great addition to a CV. It demonstrates to a potential employer the drive and ambition of an individual.

Top Tip - My children when leaving school, had a CV packed with education and work experience relevant to the careers they aspired to have. That came with planning and thinking ahead.